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Stand Up Comedy. Yesterday and Today

The opportunities in the Stand-up comedy business are not the same as they once were. Comedy actually reached its "Heyday" back in the late '80's. Those were the 'good old days' when there was a comedy club within easy driving distance of just about everywhere…well, at least one-niters, which were particularly prevalent in smaller communities. There was a frenzy that existed back then, when everyone was into Stand-up Comedy.

It was very easy to sell comedy shows to "hungry" venues. Comedy rooms were packed on a nightly basis and generated huge numbers of Food & Beverage revenue for owners who jumped on the "band wagon". They recognized a good thing and went for it. They would put a sign out front, or an ad in the newspaper and people would come…many, many people.

Potential venues would literally have to compete with each other to convince a comedy booker to select their establishment to host the comedy shows. Comedy venues would have to operate within strict guidelines established by the booking agencies. If these guidelines were not followed, the booker would literally pull the show and immediately relocate it to another venue… most times, right down the street!

Those days of professional comedy have pretty much gone by the wayside; as a result of several reasons over a period of many years. The first thing to take a bite of live professional comedy shows was the rise of television recognizing the market that had been staring them in the face, for quite some time. All of a sudden by the early '90's stand-up comedy was everywhere on network television… one show after another. The market became so saturated with comedy, that people became tired of what was once a very anticipated form of entertainment. Everyone got to the point where they did not need to go out to the local comedy club for their comedy fix. All they had to do was kick back in the easy chair, with their favorite drinks and snacks, turn on the TV and enjoy some of the top comedians in the country… FOR FREE! It didn't take long for this concept to catch on with the general public, thus causing attendance to drop drastically at most of the local comedy clubs. As quickly as this business rose to the top, it declined and became unprofitable for many comedy booking companies.

There was a brief resurgence in the overall stand-up comedy business in the late '90's, but not back to the level that was once enjoyed in the '80's. That new boom lasted a couple of years, but began another decline due to many state and local agencies passing more stringent laws, relating to public alcohol consumption, for many bar and restaurant businesses. Many people stayed away from these establishments, not wanting to risk a DUI, after leaving one of those gathering places, that served alcoholic beverages. This is still a major factor today for many bar and restaurant owners in general. Along with these new laws regarding alcohol consumption, came the "No-Smoking" laws adopted by many states. This caused another hit to the bar owners and literally caused a large percentage of these businesses to close. This, in-turn, has resulted in a fewer number of potential comedy venues available to host live comedy shows.

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